Shifting the frame -- and getting our message out

Saturday, September 24, 2011 - 17:00 to 19:30

One of the challenges progressives face is how to counter the way issues are framed and defined by the mainstream media. The right has been enormously successful in framing the terms of public debate, not just about particular issues, but in shaping the all-important context in which issues are viewed even before being discussed. The left, on the other hand, is often unable to get its get its message across.

Beit Zatoun is hosting two workshops with Ulli Diemer to discuss how progressives can become more effective at framing issues and getting our message out.

We'll talk about how we can frame our messages more effectively -- and how we can do better at getting media coverage.

Figuring out how to frame issues is not just a media relations task but a key challenge for developing strategies for social change. Framing means defining the essence of an issue in a way that connects with the values of the people we want to reach. It may also mean being aware of our tendency to sometimes get caught up in rhetoric and jargon that fails to communicate and that turns people off.

Both workshops will be led by Ulli Diemer, the co-ordinator of the Connexions project and of the media resource

The first workshop is Saturday September 24, 1:00 - 3:30; the second Saturday October 29, 1:00 - 3:30.

Both are at Beit Zatoun, 612 Markham Street, Toronto.

Register online at

Beit Zatoun
612 Markham Street near Bloor subway
M6G 2L8 Toronto , ON
43° 39' 53.2584" N, 79° 24' 44.6868" W
Ontario CA

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