Maxime Bernier tweetstorm just cost the Conservatives the 2019 election
Pro-choice voters feel uncomfortable supporting anti-abortion candidates. LGBT voters can sense when a politician is a homophobe.
Similarly, those who are proud of Canada's diversity can detect when a politician or his party are not comfortable with the changing demographics of the country. These voters feel it in their hearts and in their guts. It goes beyond words.
For all of Doug Ford's political negatives, voters did not think he was a racist.
The federal Conservatives, on the other hand, are going to grapple with this perception in 2019.
And for that, they can thank Maxime Bernier's tweetstorm.