I think we could do with a new topic about the feminist combat against this reactionary, patriarchal movement (which includes rightwing women as well as men).
Most of the references I have are from here in Québec, and in French, but I'm sure we can turn up others.
I want to make it clear that this is not an opposition to or denial of real issues men face as a gender, such as a higher rate of "successful" suicides in some cohorts, or a higher occupational death rate, or what can be a real (and stereotyped) preference to award custody of minor children to the mother rather than the father. There are aspects of patriarchy, and patriarchal capitalism, that harm men "old soldiers never die ... young ones do"... And patriarchy, as well as stereotyped gender roles, can be harmful to people of all genders.
Feminists have said the above for a very long time, and expressed that a view that a more equitable society would benefit everyone, even though men would have to abandon privileges (one can say something similar in terms of racism and other systemic discriminations).
No, this is a fight against a backlash that seeks to discredit feminist spokespersons and movement as "feminazis" and to reground male privileges and entitlements.
Here is an article in English: http://www.academia.edu/2399678/Masculinism_and_the_Antifeminist_Counter...
The terms Masculist and Masculinist have also been used in English, in part to underline that this movement is not merely about the (legitimate) rights of men.
Also see my post on cyclofeminism vs the persistance of patriarchal harassment...