Read it and weep:
Apparently the ad buyers were not impressed. This Discovery insider said, "When the promo was over, people (employees and buyers) were rolling their eyes, snickering, and even laughing. People were laughing and it's not even a comedy. No one took it seriously."
Remember Discovery is paying Sarah Palin $250,000 an episode for this series. There are eight episodes, so she will be clearing $2 million for this possible disaster (TLC will be spending between $800,000 to $1.2 million per episode for the whole production). The ratings for her new show on Fox News Channel were already low (she couldn't even hold on to Greta Van Susteren's audience). Imagine how much worse she'll do on TLC where the audience presumably wants to learn something, i.e. the exact opposite of what Sarah Palin is known for. What's next for TLC, George Bush's Ranch?
I think the author misses the game here. This wasn't an attempt by Discovery Inc. to make money off Sarah Palin by having her host a nature show on Alaska-- this is just a pretext to funnel a couple million her way for her Presidential run.
These folks would have us go after the advertisers, which is not a bad idea:
However, what really should be done is blowing the whistle on this flimsy pretext for a political donation that does and end run around campaign finance rules.