We Need To Be Better At Communicating

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We Need To Be Better At Communicating

I've been thinking lately about issues of communication. I find it amazing that so many smart people who do politics seem to not understand basic aspects of communication, in particular that different people have different perceptual filters. To often, it seems like we are trying to convince people to care about the issues we think are important, rather than listening and seeing what will resonate to convince them. Kyle Kulinski talked about this, but there is another example that I think illustrates this point.

Recently, freelance journalist Anya Paramil appeared on Fox News with Tucker Carlson. Most of us are not fans of Tucker or Fox News, but look closely at what happened. She clearly understands Tucker and his audience, and uses that to frame her arguments. Everything she said is true, but it's the way she framed it. She knows what these people care about and how to appeal to them, and I think many Fox viewers who watched this clip were won over. This is an example of the kind of thing we need to be doing.


Wow. Two best videos I have seen in a very long time and beautifully paired to illustrate the point. I really hope more people watch them and start a conversation.


I was shocked when watching the video posted to see someone actually convince Tucker Carlson (gag) that the US is on the wrong side in Venezuela. I watched the first video after the second but seeing that convinced me to watch the first which was also useful.

Since then I stumbled on this article about the successful persuasion of Trump voters to switch to Biden.


The Hub Project then conducted a new survey of the large group to measure the effects of the messages. The results surprised even the groups: The push knocked Trump’s approval on the economy down by 2.3 percent, approval of his tax cuts down more than 5 percent, and belief that his policies helped the Badger State down more than 8 percent. (The 2016 race in Wisconsin was decided by less than 1 percent of voters, or about 23,000 votes.) The effects were larger than those of most Trump-focused persuasion efforts, and the use of a control group means the results are highly reliable.

“The central thesis of this program was: Can we identify a group or groups of Americans who are open to hearing a progressive argument about the economy? And if we make that argument, can we win that argument?” says Bryan Bennett, the director of polling and analytics at the Hub Project. “This says yes.”

I've tried to open this type of conversation several times. The right set their thinktanks not on proving they are right, but on how to persuade people that they are.

In my view the left or progressives are too focused on proving they are right and not focused enough on how to pursuade other people on topics that will sway their votes.

Proving you are right and getting people to vote your way are two different things. People can agree that you are right and still vote against you.