How To Protect Your Brand - Is Trademark Registration Right For You?

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How To Protect Your Brand - Is Trademark Registration Right For You?

How To Protect Your Brand - Is Trademark Registration Right For You?


Most businesses have spent considerable time and money building their brand. When the public comes to recognize and trust your brand you must be pro-active in protecting it from imposters who are looking to profit off of the hard work and trust that your company has earned. However, trademark registration can be expensive and is not always required. This article highlights when you should or shouldn't bother with TM registration.

It is always advisable that you register your trade-marks, but this costs time and money. You will need to decide whether the benefits of registration outweigh the costs. Here are some initial questions to help you with your decision:


  • First, do you have a small, personal business that is confined to one geographic area?
  • Is your business closely associated with you personally? Here, we are talking about sole proprietorship, small incorporated businesses and other smaller-scale organizations.


Answering yes to these questions may mean that registering your trademark may offer less benefit to your business.  


However, you should also ask yourself the following questions:

  • Do you plan to invest a substantial amount of money in packaging, signage or marketing my product or service?
  • Do you plan to expand my business beyond one location?
  • Do you believe that your business would be hurt if someone else adopted a similar or confusing name anywhere in Canada?
  • Do you intend to franchise or have ‘partners’ using the same name (e.g. multiple chapters of a charity)
  • Would it cost you a substantial amount of money or lost reputation to be forced to change your business name later?


If you answered yes to any of these, you may want to consider the many benefits of registration.


Trademarks are more important than ever in the internet age, and that requires businesses and organizations to be more proactive about protecting their brand.


Registering a trade-mark is a complicated and time-consuming process. That’s why the Intellectual Property Office recommends hiring a registered agent. A good trademark agent will support you every step of the way. And if you’re planning to register your mark in other countries such as the, it is strongly advised that you hire an agent because it can make foreign registration a lot easier and less expensive in the long run.


Hiring a trade-mark agent will:

  • Save you time — A good trade-mark agent will monitor all government correspondences, ensuring you provide timely and correct responses to the Intellectual Property Office, leaving you time to run your business.
  • Save you money — Weak applications will be rejected and you’ll have to re-pay all the registration fees when you re-apply. If you’ve already started using your trademark, you’ll have to create new branded supplies like stationary, websites and business cards. A good trademark agent will make sure your application is strong from the get-go.
  • Save you trouble — Weak trade-marks leave you vulnerable to legal issues such as “cease and desist” letters and court action. A good trade-mark agent will help you to do it once, and to do it right.


The experts at The Trademark Shop ([stupid boring link removed by moderator]) offer free consultations by phone to help you figure out if you really need a trademark or not. We are also experts when it comes to selecting a strong brand that will make for a strong trademark.



Oh, just wait 'til radiorahim gets on your butt.  Then you'll be in trouble, spammer!

radiorahim radiorahim's picture

I notice these spammer trade mark lawyers have a form on their website where you can ask questions.

Perhaps some folks here on babble might have some questions for these folks.    Maybe like..."Are trade mark lawyers so desperate for business these days that they feel the need to spam websites with their crud?"

I'm sure many folks here might have some interesting questions.


There was a commentator on CBC today musing about what is going to happen to the Star Wars franchise now that it has been taken over by Disney. Mousecorp is far more protective and litigious than George Lucas has been in recent years when it comes to fans using his material.



Yup and they bough MArvel and Pixar too


Soon they should buy the Star Trek rights so they really can 'borg' something

Catchfire Catchfire's picture

Stupid, boring spam link removed, and stupid, boring spammer banned. Now we can continue our discussion on protecting my band.


Catchfire wrote:
Now we can continue our discussion on protecting my band.

Catchfire Catchfire's picture

Jeff Healey really nailed that role.


Can we also discuss trademarx?

radiorahim radiorahim's picture

Unionist wrote:
Can we also discuss trademarx?

OK...I have all three volumes (paperback edition) of Das Kapital in a thick cardboard case...think it was an edition published by International Press or something like that back in the 1970's.    I've used it at various times as a bookshelf bookend and at other times as a doorstop.    I think one time I read the first chapter of volume 1.

What would you be willing to trade me for my Marx?



Anne Franc?

Ezra Pound?

Mladen Dolar?

Euros Childs?

Yuan Haowen?


How is the article in the original post SPAM in any way? It's all relevant, original content. Seems to me that I created this post for anyone that would be searching for information on intellectual property, not randomly posting spam content.

Just to find the post you would have had to perform a search for something related to the ORIGINAL article, found my post and started spamming me. If you don't appreciate the article, please start your own post.

Catchfire Catchfire's picture

Wow. (Belated) Return of the chagrined spammer! I think this is a first.


Promoting your company is spam. We don't need infomercials around here. Does that answer your question?  No body comes here to be sold on yours or any other company service.  We fry spam on this site we don't eat it.


Some sites allow this type of commercially developed info that is geared towards the general public. My mistake, I apologize.


There is an advertising link at the very top of the page:



I'm looking for an honest answer as to why this is spam. Not a cynical or sarcastic comment. 

I wouldn't be so foolish as to want to associate the company with SPAM. Can someone from this thread or any other moderator reply to let me know why this is being seen as being categorized as spam.


Understood. I wasn't trying to upset anyone, just misunderstood how the site worked.

radiorahim radiorahim's picture

Well TMS, you offended everyone here with your spam.

You've now offended me again using the bullshit corporate term "intellectual property".

Anyone who uses that term around here gets a "full Stallman" from me.


And then I get it afterwards.  Thanks bunches, TMS!

Kidding - Stallman is actually pretty interesting.  Did I mention that we happened to see Richard Stallman when we were in Iceland on our honeymoon?  He happened to be giving a lecture at a college on the outskirts of Reykjavik while we were there, so we went to it. 

Anyhow, I told you rr would be on your butt over the intellectual property stuff.  Was I wrong?  Tongue out