rabble blogs are the personal pages of some of Canada's most insightful progressive activists and commentators. All opinions belong to the writer; however, writers are expected to adhere to our guidelines. We welcome new bloggers -- contact us for details.

Adventures on the eBook Frontier – Dispatch Twenty Six

Please chip in to support more articles like this. Support rabble.ca today for as little as $1 per month!

Hey there! I know it’s been more than a week, but what a week+ it’s been. The writing’s finished, but the publicity machine is slowly assembling itself around me, like a promotional exoskeleton.

Here are just a few parts of the beast, a.k.a. what publicity and press people historically have brought to the party, but are now part of the writers’ responsibilities.

First, try and get the invitation to the launch completed. Next, try and assemble a killer email contact list for the folks who write literary reviews. 

Let me tell you, one should never scoff at the significant power of a well-stocked Rolodex, painstakingly assembled by a seasoned promotional department.

Then it’s time to suck up to the bloggers. I don’t know why I’m afraid of the bloggers, but I am. I think it’s likely because they don’t have bosses who can stop them from being too mean for fear of lawsuits. Because let’s face it folks, there are few things meaner than writers who decide that they don’t like another writer’s work. It’s a scary thought what they could say, and what if it went viral?

To really impress the press you so desperately need, what you need is a killer media kit. In the past I thought it was not big deal. Easy peasy to assemble one. Pah! I knew nothing.

For a good media kit you require a “can’t stop reading” synopsis, a whole bunch of “praise”, followed by a bio, pretty pictures of me (yeah like that’s a lotta fun) and the book’s cover (much easier) and then contact info for Emily Niedoba. Who thankfully is riding shotgun with me for the whole ride.

And we’re just getting ready to launch the campaign! It boggles the mind. At least my mind.

At this point in the journey I have two observations to make about the differences between the mid-20th-century book business compared with the new digital model.

I’m not saying that writers can’t, and shouldn’t, be involved with the selling of their own books. There is no denying that things have changed and we need to pitch in and shill. But somewhere in the new financial model, editing and promotion need to return to the mix. I am not an editor and I am not a publicity person. These are significant crafts, fields of expertise all until themselves.

*Abandoning them is foolhardy and not good for reading or writing.*

Until next time.

 

c

Thank you for reading this story…

More people are reading rabble.ca than ever and unlike many news organizations, we have never put up a paywall – at rabble we’ve always believed in making our reporting and analysis free to all, while striving to make it sustainable as well. Media isn’t free to produce. rabble’s total budget is likely less than what big corporate media spend on photocopying (we kid you not!) and we do not have any major foundation, sponsor or angel investor. Our main supporters are people and organizations -- like you. This is why we need your help. You are what keep us sustainable.

rabble.ca has staked its existence on you. We live or die on community support -- your support! We get hundreds of thousands of visitors and we believe in them. We believe in you. We believe people will put in what they can for the greater good. We call that sustainable.

So what is the easy answer for us? Depend on a community of visitors who care passionately about media that amplifies the voices of people struggling for change and justice. It really is that simple. When the people who visit rabble care enough to contribute a bit then it works for everyone.

And so we’re asking you if you could make a donation, right now, to help us carry forward on our mission. Make a donation today.

Comments

We welcome your comments! rabble.ca embraces a pro-human rights, pro-feminist, anti-racist, queer-positive, anti-imperialist and pro-labour stance, and encourages discussions which develop progressive thought. Our full comment policy can be found here. Learn more about Disqus on rabble.ca and your privacy here. Please keep in mind:

Do

  • Tell the truth and avoid rumours.
  • Add context and background.
  • Report typos and logical fallacies.
  • Be respectful.
  • Respect copyright - link to articles.
  • Stay focused. Bring in-depth commentary to our discussion forum, babble.

Don't

  • Use oppressive/offensive language.
  • Libel or defame.
  • Bully or troll.
  • Post spam.
  • Engage trolls. Flag suspect activity instead.