We are proud to announce the launch of our new TV commercial (PSA or Public Service Announcement) created to launch the Movement for Organ Donation, #4Eva. The PSA, directed by Nimisha Mukerji using footage from her film 65_RedRoses, was sponsored by BC Transplant as part of “Live Life. Pass it On.” — a province-wide campaign to promote organ donor registrations. The PSA will also be airing in Ontario thanks to Trillium Gift of Life!
SUPPORT THE CAMPAIGN BY BUYING THE 65_REDROSES DVD (CANADA ONLY)! ALL PROFITS ARE BEING REINVESTED IN THE #4EVA MOVEMENT.
Launching today on the first day of Canada’s National Organ Donor Awareness Week (April 18-24) “Live Life. Pass It On.” includes the TV ad as well as posters, transit ads and an online campaign, and is an extension of the inspiring awareness that Eva Markvoort initiated and her legacy through her transplant art project.
ABOUT THE ART PROJECT (excerpted from the BC Transplant site)
Transplant gave Eva hope and it was this hope that kept her going until her call for transplant came in 2007. She was able to live a spirited and rich life for two years after her transplant, before succumbing to organ rejection. During those two healthy years, Eva embarked on an ‘awareness art project’ with friend Cyrus McEachern. Cyrus’ photography talents combined with Eva’s artistic flare resulted in a stunning series of photographs highlighting local transplant recipients. Sadly, as this amazing project was getting off the ground and Eva was realizing the power of the movement she had started, she passed away while waiting for a second double lung transplant last March.
THE ‘MODELS’
BC Transplant helped to identify willing ‘real life models’ for the project. The goal: to increase awareness for organ donation through an artistic medium. Special thanks to the local transplant recipients who agreed to model and share their transplant stories: Amanda, Darvy, Bryn, Savilla, and Maxine.
Support rabble today!
We’re so glad you stopped by! Thanks for consuming rabble content this year.
rabble.ca is 100% reader and donor funded, so as an avid reader of our content, we hope you will consider gifting rabble with a donation during our summer fundraiser today.
Whether it be a one-time donation or a small monthly contribution, your support is critical to keep rabble writers producing the work you’ve come to rely on as a part of a healthy media diet.
Whether it be a one-time donation or a small monthly contribution, your support is critical to keep rabble writers producing the work you’ve come to rely on as a part of a healthy media diet.
Become a rabble rouser — donate to rabble.ca today.
Nick Seebruch, editor
