Study details US junk food industry’s targeting of youth through TV ads
Sun, 2007-04-22 21:36
#1
Study details US junk food industry’s targeting of youth through TV ads
Sun, 2007-04-22 21:36
#2
quote:
A recent report details the food industry’s policy of targeting children in television advertising to promote snack foods and sugar-laden cereals. The study, released on March 28, was conducted by the Kaiser Family Foundation, a privately operated foundation focusing on health issues. The report was spurred by growing concern over the number of obese children in the US: about one in three, or 25 million.Titled Food for Thought: Television Food Advertising to Children in the United States, the 59-page report is drawn from the largest study of its kind ever conducted. According to the report’s Executive Summary, “Where previous studies have typically used samples of 40-50 hours of programming, this study uses more than 1,600 hours.” Its research covered six commercial broadcast networks (ABC, CBS, Fox, NBC, WB and UPN) and a half-dozen commercial cable networks (ABC Family, BET, The Cartoon Network, Disney, MTV, and Nickelodeon). The “non-commercial” network PBS was also included, making a total of 13 networks studied.
you canread the result at this link...
[url=http://www.wsws.org/articles/2007/apr2007/food-a23.shtml]http://www.wsws...