Are Sun readers morons?

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Frustrated Mess Frustrated Mess's picture
Are Sun readers morons?

If you pick up a copy of the Toronto Sun today (the edition that makes its way to Southewestern Ontario), you will not find on the front page, or first few pages, and I dldn't look any deeper than that, any story on the multi-year Harper/Flaherty deficit.

It seems the Harper Harpies, despite all the news and plethora of information, didn't see the economic downturn coming. So, as a result of their $60 billion give away - no strings attached -- to corporations, instead of having a budget surplus to pull us out of hard times they have to borrow. Big. Wiping out a few years of debt repayment that could have been used to better prepare Canadians for a new economy. 

Think about it, in just two years Harper's Harpies have erased budget surpluses and replaced them with evil deficits.

And The Toronto Sun, with readers too stupid to tie shoe laces, has missed or buried the whole story. Amazing.

The Sun is the only paper that could make Faux News appear both truly objective and professional.

What sort of person reads Sun Media? I can only imagine the type that votes for Harper and thinks he's being romanced while being screwed.

 

 

 

 

 

Sunday Hat

Sadly, "the Left" has never been able to produce a paper (or anything) that appeals to the working class as effectively as the Sun does.

oldgoat

Ah, but with the decline of print based media, we'll have Rabble to fill the void. 

 

This is a tagline. It has nothing to do with the comments posted above. Just a tagline...really. Please disregard.

remind remind's picture

Is Flaherty going to "borrow" from all the business big wigs he is inviting to his forum?

First he gives them money he is now going to have to borrow it back and pay them ineterest I guess. The new latest ponsey scam.

___________________________________________________________

"watching the tide roll away"

Mojoroad1

Despite its populist right wing crap, I think most readers of the Sun don't go there for the "news", they go there because the (now some what mythical) consensus that it has the best sports section. So for Joe Hockey Fan, it's the paper of "record". The fact that they are indoctrinated with right wing vitriol is a sad shame. Honestly (& I believe I said this before in another thread), IF there was a populist left wing media outlet, PRIORITY #1 would be the best damn sports coverage in the country.

Tongue out

Maysie Maysie's picture

Aw, I'm disappointed. I thought this was going to be a new "rhetorical questions" thread. Hm, maybe I'll start one.

Buddy Kat

 The same kind of people responsible for the economic failure of the country are going to give "deficit Jimmy" advise.

The token jesture of townhall meetings is just to judge the amount of unrest out there. Will eggs be thrown? Will riots occur?Will a shoe be chucked?

As far as the sun goes..everyone should know that all stupid people are conservative. Now you know why....they can't think for themselves.

 

 

 

 

http://www.youtube.com/watch?v=AkM5eyN8ytI&feature=user

Sunday Hat

oldgoat wrote:

Ah, but with the decline of print based media, we'll have Rabble to fill the void. 

With respect (and I do enjoy rabble) I've yet to walk into a Tim Horton's and see a group of construction workers on break discussing Duncan Camerson's latest.

 I think the "death of print" hype is exactly that - and the working class, who don't spend their days sitting in front of computers, who often don't even have computers, are going to be reading the Sun in their breakroom for years to come. And listening to crap like CFRB.

I don't want to be fatalist but I don't think we should be too optmistic either. I think the Left needs to think very hard about how we get past talking to the converted and figure out how we communicate with our co-workers.

genstrike

Mojoroad1 wrote:

Despite its populist right wing crap, I think most readers of the Sun don't go there for the "news", they go there because the (now some what mythical) consensus that it has the best sports section.

Ummmm... Sunshine Girl?  It seems to be the most popular section in my workplace

Lard Tunderin Jeezus Lard Tunderin Jeezus's picture

I think genstrike and mojoroad1 nailed it: Sun readers aren't really "readers" at all. They mostly just look at the pictures and check the scores.

Frustrated Mess Frustrated Mess's picture

Quote:
I think the "death of print" hype is exactly
that
Well, the numbers do speak for themselves. So loudly, in fact, that one of the finest print mediums in North America, the Christian Science Monitor, has gone entirely on-line and ceased the print edition and the Sun has just announced more layoffs. Hurray!

Quote:
and the working class, who don't spend their days sitting in
front of computers, who often don't even have computers, are going to be reading the Sun in their breakroom for years to come. And listening to crap like CFRB.
The working class? All of them? When I worked a blue collar job I didn't read the Sun. I still hold Sun readers are morons or why else would they buy a newspaper that activley works against their own interests and misrepresents the facts to fit a doctrinaire editorial policy?

Quote:
I don't want to be fatalist but I don't think we should be too
optmistic either. I think the Left needs to think very hard about how
we get past talking to the converted and figure out how we communicate
with our co-workers.

Duh! Apparently it's easy. Sports and half-naked women. Appeal to the inner moron and you have them eating out of your hands.

Frustrated Mess Frustrated Mess's picture

So the readers read above the writing level? That's interesting.

Refuge Refuge's picture

Quote:
Are Sun readers morons?

A study was done on the grade level of the articles a few years back. Grade Four.

Frustrated Mess Frustrated Mess's picture

Okay, here's a question for male babblers: Would you be more embarrassed if your signifigant other found your hidden stash of porn or your hidden stash of Toronto Sun newspapers?

Sunday Hat

Frustrated Mess, any organizer worth their salt figures out where people are at and tries to move them to where they need to be.

In my experience in union and political organizing I've found that calling people "morons" when they don't agree with you makes you just about the least popular guy at work. Which is fine, I guess, if you're leaving in six months and enjoy feeling superior to everyone. But if you want to actually change anything you'll have to do better.

And while I don't hold with Sunshine Girls, I'd like to know what's particularly WRONG with enjoying professional sports.

The Sun has a simple formula that they use to sell papers and spread their owners message. Instead of whining about it we should figure out how we can do the same.

Stargazer

I see no problem with discussing it, which is what we are doing.

Personally, I would never date a man who read the Sun. Says a lot about his outlook on life. BTW, most of the Sun readers do not just read the sports section. They also read the small columns filled with anti-union right wing crap. Then they go out and discuss it with their buddies, with not a care as to the accuracy of their information. These men want small bite sized pieces of "news". Nothing more.  The scary part is that they cannot see how much the paper they love thinks they are all morons. 

 

Frustrated Mess Frustrated Mess's picture

Quote:
In my experience in union and political organizing I've found that
calling people "morons" when they don't agree with you makes you just
about the least popular guy at work.

Oh, you soooo have me wrong. I don't think anyone is a moron for disagreeing with me. Au contraire. I enjoy a good vigorous argument. I think they're morons because they read the Toronto Sun. I mean, I can't imagine anyone not a moron would buy such tripe.

Quote:
Which is fine, I guess, if you're
leaving in six months
Do you know something I don't? Has the supervisor said something? Because he's a jerk. He reads the Sun.

Quote:
I'd like to know what's particularly WRONG with enjoying professional sports.

It is the opium of the people, TV is the syringe, and sports reporting is the methadone.

 

Quote:
Instead of whining about it we should figure out how we can do the same.

We've already discussed that! Methadone and half naked women! Jesus pay attention.

Quote:
The scary part is that they cannot see how much the paper they love thinks they are all morons.

Exactly! The publishers know and treat them as morons. We're just discussing a market segment here. Nothing more.

 


George Victor

"And while I don't hold with Sunshine Girls, I'd like to know what's particularly WRONG with enjoying professional sports. "

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For Marx's time, religion was the opiate of the masses.

For today in Canada, it's sports - and in 'Merica, it's sports and religion.

(See Joe Bageant on the place of religion,  beer and sports in redneckville, USA.)

And, of course, beer as an enabler of  polite political discourse is not in itself a problem.Smile

 

adma

Frustrated Mess wrote:

Okay, here's a question for male babblers: Would you be more embarrassed if your signifigant other found your hidden stash of porn or your hidden stash of Toronto Sun newspapers? 

Though it might not be worth hiding, if you're a four-paper person.  "Breadth", you know.

 

Frustrated Mess Frustrated Mess's picture

Quote:
Though it might not be worth hiding, if you're a four-paper person.  "Breadth", you know.
So you read the two Conservative papers, the Liberal paper, and the moron's paper. How does a lack of context and poor writing provide depth. You'll get more depth at the grocery checkout and maybe even better analysis.

Bookish Agrarian

Hey I like a good hockey game.  Does that make me unprogressive.  I like ballet and opera too - does that mean I am an elitist.  I will also gladly grove to a solo singer/songwriter.  I like to watch movies where things blow up and art house movies depending on my mood.  I'll even sit through Hugh Grant if I think there might be something 'good' come of it.  God now I am so confused.  What am I really?

 

The Sun is not a paper it is a pander.  It panders to the lowest common denominator.  I read it from time to time if there is nothing left to read of the free papers in my local greasy spoon.  I sometimes feel like I need a shower after I read over the editorial pages though.  Frankly the Star has a much better sports section anyway. 

Frustrated Mess Frustrated Mess's picture

Bookish Agrarian wrote:

Hey I like a good hockey game.  Does that make me unprogressive.  I like ballet and opera too - does that mean I am an elitist.  I will also gladly grove to a solo singer/songwriter.  I like to watch movies where things blow up and art house movies depending on my mood.  I'll even sit through Hugh Grant if I think there might be something 'good' come of it.  God now I am so confused.  What am I really?

Not a good reader. So you like hockey, does that cause you to limit your news reading to a poorly written, rag  that needs half-naked women to ensure an audience? Then if not, what does your tastes in  entertainment have to do with my thread?

Quote:
The Sun is not a paper it is a pander.  It panders to the lowest common denominator.  I read it from time to time if there is nothing left to read of the free papers in my local greasy spoon.  I sometimes feel like I need a shower after I read over the editorial pages though.  Frankly the Star has a much better sports section anyway. 

 

I agree. Apparently pigs can fly.

 ETA: It is late. I am off. I don't know if I will get a chance to post  over the holidays. So in case I don't, happy solstice everyone. 

Bookish Agrarian

Frustrated Mess wrote:

Not a good reader. So you like hockey, does that cause you to limit your news reading to a poorly written, rag  that needs half-naked women to ensure an audience? Then if not, what does your tastes in  entertainment have to do with my thread?

I agree. Apparently pigs can fly.

 ETA: It is late. I am off. I don't know if I will get a chance to post  over the holidays. So in case I don't, happy solstice everyone. 

 

Hey FM you are probably off now, but I was just responding to the comments that seemed to suggest that there was something automatically unprogressive about sports reporting.

 

On the general topic of the Sun though.  You are absolutely right about their hypocriscy.  Say any other stripe of government announced a whopping 30 billion potential deficit.  Imagine the screaming headline.  Hell imagine they announced a potential buck fifty deficit.  They would still be ranting and raving about how terrible it was. 

Did you read Greg Westons anti-union bashing piece?  This week has run together so I forget which day it was.  I only read it because someone had taken all the 'good' papers and I needed something to do with my time because I forgot my book.

 

Have a great solstice yourself and anything else you care to celebrate.

 

ETA - by the way what the heck is that symbol?  Is it a walking fish?

gram swaraj

Mojoroad1 wrote:
Despite its populist right wing crap, I think most readers
of the Sun don't go there for the "news", they go there because the (now some
what mythical) consensus that it has the best sports section. So for Joe Hockey
Fan, it's the paper of "record". The fact that they are indoctrinated with right
wing vitriol is a sad shame. Honestly (& I believe I said this before in another
thread), IF there was a populist left wing media outlet, PRIORITY #1 would be
the best damn sports coverage in the country.

You hit the nail on the head there. The way a newspaper or any media racket
becomes huge and influential is by pandering to the lowest common denominator
and by providing info for basic needs and wants. This gives the media outlet a reader base and revenue, which then serves as a vehicle for spreading a biased point of view on other less objective topics. So cover the sports, the
weather, local sales, entertainment really well... and then throw in slanted coverage
of politics and economics. The Globe and Mail does the same thing, spiced up
with a few token lefties.

____________________________________________________________

http://www.gandhiserve.org/information/questions_and_answers/faq7/faq7.html

George Victor

"ETA - by the way what the heck is that symbol?  Is it a walking fish? "

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I Believe FM has flown the coop for a bit.  

 

The pediculated fish, BA, is a response to the evangelicals' fish, featured so prominently as car decals. Darwin's revenge on the creationists, you might say. The car decals are favourites with teachers and students of evolutionary science.

Look up Darwin fish.

 

 

 

George Victor

"You hit the nail on the head there. The way a newspaper or any media racket
becomes huge and influential is by pandering to the lowest common denominator
and by providing info for basic needs and wants. This gives the media outlet a reader base and revenue, which then serves as a vehicle for spreading a biased point of view on other less objective topics. So cover the sports, the
weather, local sales, entertainment really well... and then throw in slanted coverage
of politics and economics. The Globe and Mail does the same thing, spiced up
with a few token lefties."

------------------------------------------------------------------------------

What a twisted take on the Globe and Mail. If you had read the editorial page the last few days you'd have seen nothing but letters of  praise for Danny Williams, for the protection of Canadian resources, and praise for the fella who threw the shoe at Dubya- the Globe had tut-tutted the act, editorially.

The op-ed page is the most politically varied you will find anywhere.

The news coverage is complete with the exception of Canadian politics - don't expect to see a helluva lot about New Democrats.

The "lowest common denominator" rag is exemplified by The Sun.

Your generalizations are meaningless blather (that's a word invented in the New England countryside a couple of hundred years back, when they would not dare say bullshit. )

Tommy_Paine

"The Sun has a simple formula that they use to sell papers and spread their owners message. Instead of whining about it we should figure out how we can do the same."

I'm not sure why we'd want to emulate the formula of a money losing paper.  

I think the left can't put together a paper or media outlet that working people would read because the people on the left who have that ability don't really like working people. 

 

 

 

George Victor

"I think the left can't put together a paper or media outlet that working people would read because the people on the left who have that ability don't really like working people. "

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Robertson Davies, Ken Thomson, Conrad Black...those people had "the ability" and "the money" to put something together.  They sold out their writer/workers when they couldn't make enough bucks.

People on the left with the ability to write for newspapers are legion - but they tend not to enjoy selling ad space by hob-nobbing with chamber of commerce types. And they can never survive by selling subscriptions alone.

But tell me, TP, would you say George Monbiot "dislikes working people" because he talks about the need to wind down our lifestyles ?

Or discuss any leftwing columnist you'd care to.  

 

Slumberjack

The Sun chain has been losing money for years.  Even during the 90s they took to regular sidewalk giveaways of the morning copy to artificially increase the circulation count and generate more ad revenue.  I recall many mornings stepping off the 97 or the 40 at the Mackenzie King Bridge Rideau Center entrance, across from NDHQ, and there'd be 3 or 4 students at different intervals, sitting next to stacks of free Ottawa Sun papers, giving them away out of the kindness of Quebecor’s heart.  Even with that gesture, from what I observed, roughly half of the pedestrian traffic walked by without extending their arm for a copy.

Sunday Hat

Tommy_Paine wrote:
I think the left can't put together a paper or media outlet that working people would read because the people on the left who have that ability don't really like working people. 
I hope that's not true but sometimes it seems to be.

Slumberjack wrote:

The Sun chain has been losing money for years.

Source? The stories recently indicate that it isn't the most profitable chunk of Quebecor but that doesn't mean they're LOSING money - just that the bosses are not making enough. Their financials from last year show that they're generating a steady revenue stream (see page 18). Things may be down this year - but they're down for everyone.

gram swaraj

George Victor wrote:

Your generalizations are meaningless blather

To you and many others, what I stated may be blather, which is fine. From my political point of view, the Globe and Mail is centrist, and the seeming diversity of views expressed in the paper still all fall within a fairly narrow range. You call that diversity, but a "national newspaper" could be far more diverse - yet it isn't.

One thing I will never forgive the Glib and Snail for, is for taking so long to recognize the facts about global warming, in their editorials and their choice of articles published. Not many years ago, this rag considered talk of global warming to be "blather."

____________________________________________________________

http://www.gandhiserve.org/information/questions_and_answers/faq7/faq7.html

George Victor

"One thing I will never forgive the Glib and Snail for, is for taking so long to recognize the facts about global warming, in their editorials and their choice of articles published. Not many years ago, this rag considered talk of global warming to be "blather." "

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That's right, they were damned slow on that score.  But they continued to publish the stories by Michael Valpy who wrote about that and other environmental questions at a time when no one was even ready to publish David Suzuki's column.

Hell, the NDP wasn't ready to go with environmental questions back then. The unions made sure that Walter Pitman and others got no hearing.

Look it up.

adma

Frustrated Mess wrote:
Quote:
Though it might not be worth hiding, if you're a four-paper person.  "Breadth", you know.
So you read the two Conservative papers, the Liberal paper, and the moron's paper. How does a lack of context and poor writing provide depth. You'll get more depth at the grocery checkout and maybe even better analysis.

 

Is it wrong to see how various "other sides" live?  Or would you rather it be no newspapers at all, other than alt-weeklies?

Krago

Frustrated Mess wrote:

Quote:
The scary part is that they cannot see how much the paper they love thinks they are all morons.

Exactly! The publishers know and treat them as morons. We're just discussing a market segment here. Nothing more. 

 

Question: who can tell me the name of the publisher of the Toronto Sun without looking it up?

Sunday Hat

If I looked it up and then posted my answer how would you know?

Krago

This is babble.  We use the honour system. Wink

I know the answer because we grew up together in Windsor (he lived over my back fence) and went to the same grade school, high school and university.  I just found it odd that babblers could discuss the Toronto Sun for over thirty posts without ever mentioning the publisher's name. 

Lard Tunderin Jeezus Lard Tunderin Jeezus's picture

Why would we give the SOB any recognition?

peterjcassidy peterjcassidy's picture

This wikipedia article gives the orign of the Sun as the voice of working class conservative Ontario.

 

http://en.wikipedia.org/wiki/Toronto_Telegram

Toronto Telegram
From Wikipedia, the free encyclopedia

Jump to: navigation, search

The Toronto Telegram (previously the Toronto Evening Telegram) was a conservative, broadsheet afternoon daily newspaper published in Toronto, Canada, from 1876 to 1971.

[edit] History

The Toronto Telegram was founded in 1876 by publisher John Ross Robertson. The Telegram's Editor from 1876 to 1888 was Alexander Fraser Pirie
(1849-1903) who was a native of Guelph, Ontario. Pirie had previously
worked for the Guelph Herald which was his father's paper. He was
already well known throughout 1870s Toronto as the "Sun Skit Urchin" -
a newspaper column consisting of humorous political commentary.

The newspaper became the voice of working-class, conservative Orange
(Protestant) Toronto. The daily was famous for being printed on pink
paper until the 1960s, when the advent of colour photography made it
necessary to switch to standard white paper. The Tely strongly supported Canada's Imperial connection with Britain as late as the 1960s.

It was purchased in 1952 by John Bassett. The newspaper had a reputation for supporting the Conservative Party at both the federal and provincial level. In the 1960s, the paper had increasing difficulty competing with the liberal Toronto Star and suffered a strike by its typesetting union in 1964. The paper was linked to the new TV station CFTO-TV via Telegram Corp from 1960 to 1971. The Bassetts finally shut down the money-losing paper in October 1971.

A number of the Telegram's key writers and staff started a new conservative tabloid, The Toronto Sun
the Monday following the Telegram's last issue. As there was no time
gap between the two papers, the Sun is today generally considered as
direct continuation of the Telegram, and is the holder of the Telegram's archives. York University's library holds
about 500,000 prints and 830,000 negatives of pictures taken by the
Telegram's photographers. Only a small number are searchable on line.

 

George Victor

And here I thought the Sun of Toronto was only another of the innnumerable Suns across this land...long since out of the hands of former Telegram reporters (who were at least honest news hounds, not selective hacks...)

peterjcassidy peterjcassidy's picture

 This Maude barlow Rabble article is also interesting

 

http://www.rabble.ca/news/lockout-highlights-dangers-media-concentration

The Sun Media Corporation is Canada's largest chain of tabloids and
community newspapers. Its parent company, Quebecor Inc., is one of
Canada's largest media conglomerates. Quebecor also owns Vidéotron
Ltd., the largest cable service provider in Quebec, TVA, the largest
private French language broadcaster in North America, Canoe, one of the
largest networks of English and French language general-interest and
special-interest Internet portals in Canada.

Within this environment of cross media ownership, there has been a
drive at Quebecor to centralize control of content into one big
newsroom. Journalists at le Journal de Québec were disgruntled about
being forced to take on responsibilities beyond those of investigating
and reporting. Journalists were being expected to multitask in ways
that limited their ability to deliver high quality journalism. On top
of their reporting duties, they were asked to operate film, video and
photo equipment.