I like these ads, but more because they exist at all than because they are particularly well put together. They didn't really need to be anything special to have the desired effect.
It has been fun reading the outrage from the usual suspects over the last few days. The same geniuses who were sneering at the NDP for not getting that the coalition was dead are now moaning about how sneaky Jack was preparing for the Liberals' defection.
Anyway, if it's taken as given that these are an attempt to snatch disappointed coalition supporters from the Liberals, they're more than good enough. If they are really thinking of escalating the air war, I hope the next cycle of ads contains some more nuanced messaging. The Meet the New Boss, Same as the Old Boss smack-upside-the-head shtick is fine as far as it goes, but it needs a harmony line.
It would also be great to see some of the pantheon trotted out to speak to the Canadian political mess. An ad featuring Stephen Lewis would be hot stuff. Ed could do some good. A retired prairie premier or two might work.