China launches 24-hour global English language TV network

[url=http://www.cbc.ca/arts/media/story/2010/07/01/cncworld-china-channel.htm...'s global English TV channel hits the air[/url]

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"The English service will provide international and China news with a Chinese perspective to global audiences," Wu Jincai, head of the new China Xinhua News Network Corporation (CNC), said on Thursday about CNC World.

The channel is an offshoot of state-run Xinhua, China's official news agency.

Much like its counterparts in the rest of the world, CNC World features breaking news, feature reports and weather updates. Its content is split between 70 per cent world news and 30 per cent domestic news.

A big difference, though, is its objective. Experts say the channel's main aim is to provide a China-friendly perspective on stories, especially on issues such as Tibet and human rights. [...]

CNC World is available through satellite and on the internet.

It is first broadcasting on cable in Hong Kong and is expected to expand its cable service to North America, Europe and Africa by the end of the year.