Multimillion judgment upheld in Q-Ray case

8 posts / 0 new
Last post
Snuckles
Multimillion judgment upheld in Q-Ray case

 

Snuckles

quote:


A Chicago federal appeals court upheld a multimillion-dollar judgment against the Mt. Prospect-based marketer of the Q-Ray bracelet, calling its therapeutic claims "a form of fraud."

QT Inc. sold more than a million bracelets between January 2000 and June 2003 through infomercials that claimed the "ionized bracelet" could relieve pain caused by everything from arthritis to chemotherapy. The Federal Trade Commission sued QT and Que Te "Andrew" Park, its chief executive, in 2003 for false advertising, citing a Mayo Clinic study that said the bracelet, which sold for $50 to $250 each, worked no better than a placebo.

In September 2006, a federal magistrate judge in Chicago sided with the FTC and ordered the company to give up an estimated $22.5 million in profits and also give a full refund to consumers who purchased bracelets over the Internet. The refunds could push the judgment to $87 million.


Read it [url=http://www.chicagotribune.com/business/chi-fri_qrayjan04,0,505975.story]...

Boom Boom Boom Boom's picture

Yayyy! Some good news for a change. I wish the celebrities and other idiots who were paid to shill for this worthless piece of crap could be forced to surrender whatever they were paid, as well.

Tommy_Paine

What about the T.V. stations that sold them air time for informercials and regular comercials-- some of which I saw recently?

M. Spector M. Spector's picture

Quote:
Remember when professional golfers were wearing Q-ray bracelets to improve their game? The Q-ray folks recently had a run-in with the courts. They admitted their product was only a placebo but argued that it was acceptable to lie to elicit the placebo response. The judge disagreed: they were convicted of fraud, forced to pay back $16 million, and required to remove the deceptive claims from their advertising.

Now they have a new competitor: Power Balance Performance Technology. Like the Q-ray bracelet, it is based on "resonance." It doesn't even have to come in contact with your body: one version is a card that you simply put in your pocket.

[url=http://www.csicop.org/si/show/power_balance_technology]Source[/url] (2010)

milo204

perhaps we could also sue the people who bought this crap for being dumb enough to believe it?

on that note, can we start suing religions for the placebo effect they sell to people?  It's also infinitely more destructive than a bracelet.

Northern Shoveler Northern Shoveler's picture

The same crap is still being advertised on TV but it has a different name.  It now only says it might give more wellness and strength.  The lawyers must have come up with that wording since it likely will allow for a successful placebo effect defence.  

Boom Boom Boom Boom's picture

There's a sucker born every minute for crap advertised on TV.