Affective Products Regarding the use of Emotions

"Early decision theorists recognized the importance of emotion and discussed it in detail (e.g., Bentham, 1789; Jevons, 1871; Smith, 1759). Nevertheless, emotions did not make it into decision research because they were seen as intrinsically unstable and unpredictable, partly because they could not be measured objectively. Today, most problems with unpredictability and immeasurability of emotions have been solved. Emotions can be reliably measured in various verbal (e.g., via rating scales) and non-verbal ways (e.g., via FACS or facial EMG’s; Larsen & Fredrickson, 1999; Parrott, & Hertel, 1999). More- over, the impact of emotion on behavior is actually sim- pler and more systematic than previously thought. Emo- tions behave lawfully (Frijda, 1988, 2006), and their con- sequences are clear, stable and quite predictable. This has opened up opportunities for an integrative account of the different emotional influences on decision making. We present such an account in this article.On emotion specificity in decision making: Why feeling is for doing-(PDF) Marcel Zeelenberg∗1, Rob M. A. Nelissen1, Seger M. Breugelmans2, & Rik Pieters3 1 Department of Social Psychology and TIBER, Tilburg University 2 Department of Developmental, Clinical and Cross-cultural Psychology, Tilburg University 3 Department of Marketing and TIBER, Tilburg University"

"Under the Heading of #6. Perceptual Theories-A crucial mandate of cognitivist theories is to avert the charge that emotions are merely “subjective.” But propositional attitudes are not the only cognitive states. A more basic feature of cognition is that is has a “mind-to-world direction of fit.” The expression is meant to sum up the contrast between cognition and the conative orientation, in which success is defined in terms of the opposite, world-to-mind, direction of fit (Searle 1983). We will or desire what does not yet exist, and deem ourselves successful if the world is brought into line with the mind's plan

The exploration of questions raised by these characteristics is a thriving ongoing collaborative project in the theory of emotions, in which philosophy will continue both to inform and to draw on a wide range of philosophical expertise as well as the parallel explorations of other branches of cognitive science. Conclusion: Adequacy Conditions on Philosophical Theories of Emotion -de Sousa, Ronald, "Emotion", The Stanford Encyclopedia of Philosophy (Spring 2014 Edition), Edward N. Zalta (ed.), Emotion"

So it might helpful to see the beginnings of these technologies. It was a philosophical debate as to the understanding of emotion as a role in our logic discourses with regard to decision making processes.

TEDxSF - Roz Picard - Emotion Technology http://youtu.be/ujxriwApPP4

Empatica is an affective computing company, focused on human data analytics. We develop groundbreaking wearable devices with medical quality sensing.-

I suspect as do others how this might affect the role identities being used to sign onto the internet, banking(The Password of the Future) etc.

 "Whether scientific method is at all suited for the study of the subjective aspect of emotion, feelings, is a question for philosophy of science and epistemology. In practise, the use of self-report (i.e. questionnaires) has been widely adopted by researchers. Additionally, web-based research is being used to conduct large-scale studies on the components of happiness for example. Alongside this researchers also use fMRI, EEG and physiological measures of skin conductance, muscle tension and hormone secretion. This hybrid approach should allow researchers to gradually pinpoint the affective phenomenon. There are also a few commercial systems available that claim to measure emotions, for instance using automated video analysis (nViso) or skin conductance (Affectiva).Affective Science -"

Just end here with some further philosophical thoughts regarding emotion and then you can have your say?

" In view of the proliferation of increasingly fruitful exchanges between researchers of different stripes, it is no longer useful to speak of the philosophy of emotion in isolation from the approaches of other disciplines, particularly psychology, neurology, evolutionary biology, and even economics.

 Twentieth-century Anglo-American philosophy and psychology tended to incorporate emotions into other, better understood mental categories. Under the influence of a “tough-minded” ideology committed to behaviorism, it seemed easier to look for adequate theories of action or will, as well as theories of belief or knowledge, than to construct adequate theories of emotion. Economic models of rational decision and agency inspired by Bayesian theory are essentially assimilative models, viewing emotion either as a species of belief, or as a species of desire.

That enviably resilient Bayesian model has been cracked, in the eyes of many philosophers, by such refractory phenomena as akrasia or “weakness of will.” In cases of akrasia, traditional descriptive rationality seems to be violated, insofar as the “strongest” desire does not win, even when paired with the appropriate belief (Davidson 1980). Emotion is ready to pick up the slack. Recent work, often drawing support from the burgeoning study of the emotional brain, has recognised that while emotions typically involve both cognitive and conative states, they are distinct from both, if only in being significantly more complex. Emotion- de Sousa, Ronald, "Emotion", The Stanford Encyclopedia of Philosophy (Spring 2014 Edition), Edward N. Zalta (ed.)" (bold added for emphasis by me)