Lesson two. Not the terms I would use, but if people are stupid and malleable then maybe the left should stop using arguments and explanations to try to win them over and start using sales and marketing techniques.
What about magic tricks?
Like, what if some street magician asked someone from the masses to volunteer a dollar, and the magician put it in his hand, waved his hand around a few times, spoke the first paragraph of the Leap Manifesto in Latin, then opened his hand and in it was TEN DOLLARS?!