Fair-trade marketing and advocacy rely on the idea that fair trade increases connectedness between Global South producers and Global North consumers. But while fair trade does reduce the number of intermediaries in the supply chain as compared to the free-trade system, it also serves to reinforce racist and colonial distinctions between the poor Global South farmer and the benevolent Global North consumer. While it may channel slightly more income into agricultural communities, it ultimately fails to address the colonial capitalist structures that produce the impoverishment of farmers on an ongoing basis. See the same article in print here.
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