iSideWith.com was started in March 2012 by two friends with two very different views of politics, Taylor Peck (a political analyst and tech market consultant) and Nick Boutelier (works with early stage startups to build out new ideas and technology). According to their website they are not affiliated with any investors, shareholders, political party or interest group.
Their goal is to boost voter engagement and education using information, data, and breaking technologies.
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