Canadian Association of Labour Media Conference

Thursday, May 1, 2014 - 16:00 to Sunday, May 4, 2014 - 03:00

(Français ci-dessous)

Our annual media conference at McGill University is THE place to be for labour communicators, activists and allies who want to persuade and inspire, learn and teach media and communications skills, and connect with the most media savvy communicators in Canada today.

The conference includes dozens of skills workshops led by Canada's leading media experts, networking opportunities, key note presentations, and strategy sessions.  Registration also includes breakfast, lunch, and dinner.

See you at McGill University S.S.M.U. Building , 3600 rue McTavish, Montreal, Quebec on May 1-3.


Keynote speakers will include labour leaders, journalists and activists from the historic Quebec Maple Spring.

Workshops on:

  • Effective internal communications with our members
  • Integrating social media tools into your organizing and campaigning work
  • Media communications during bargaining and beyond
  • Infographics and memes
  • Staff policies for using social media
  • Best practices in writing and editing your newsletter and e-newsletter
  • Developing great messaging and talking points
  • Learn the aesthetics of best practice graphic design
  • Developing great content for your website
  • How to shoot compelling videos
  • Spokesperson skills
  • Integrating equity into your communications work
  • Website design principles
  • Newsletter doctor: bring your newsletters in for feedback and consultation
  • Taking great photos on your smart phone and more
  • Setting up your email list and maximizing effective list building
  • How to edit videos for maximum impact
  • Using WordPress to build great websites
  • Photo editing

Download a conference brochure.

Review the complete workshop schedule.

Special staff communicators day for 
CALM members on Thursday, May 1

Ousting Harper: How Labour communicators can beat the Right Wing

CALM is offering a day-long session that will examine how to harness our communications power to help reverse the right-wing assault on labour in Canada and oust the Harper government in 2015. It will focus on linking communications to organizing strategies, including during elections, and on member-to-member communications.

Joanne Deer will be leading our staff communicators day training. Joanne Deer is the Director of Strategic and Client Services, Eastern Canada for the award winning national communications firm, Now Communications.

A former Director of Communications for national political party, Joanne has worked on campaigns at every level as an organizer, strategist, communicator and her favourite â€" speechwriter.

Prior to working at NOW, she most recently headed the communications and policy campaigns for one of Canada's preeminent cultural advocates, ACTRA (Alliance of Canadian Cinema, Television and Radio Artists).


Notre conférence des médias annuelle, qui aura lieu à Montréal cette année, est l'endroit de prédilection pour les professionnels en communication syndicale, militants et alliés qui souhaitent persuader, inspirer, apprendre et enseigner des aptitudes médiatiques et compétences en communication, et nouer des liens avec les meilleurs professionnels en communication médiatique au Canada.

La conférence offre des dizaines d'ateliers sur les compétences animés par des spécialistes des médias canadiens renommés, des occasions de réseautage, des discours liminaires et des séances stratégiques. L'inscription comprend le déjeuner, le dîner et le souper.

Rendez-vous à l'Université McGill, édifice S.S.M.U., 3600, rue McTavish, Montréal, Québec, du 1 er au 3 mai prochains.


Parmi les conférenciers principaux, notons des dirigeants syndicaux, des journalistes et des militants du fameux Printemps québécois.

Ateliers sur :

Communications internes efficaces avec nos membres
Intégration des médias sociaux dans notre travail d'organisation et de campagne
Communications pendant et après les négociations
Infographie et leitmotive
Politiques d'utilisation des médias sociaux à l'intention du personnel
Meilleures pratiques en matière de rédaction de bulletins imprimés et électroniques
Développer des messages et points de discussion percutants
Apprendre les meilleures pratiques en matière d'esthétique du graphisme
Développer d'excellents contenus pour votre site Web
Des vidéos qui savent convaincre
Les aptitudes d'un porte-parole
Des communications qui tiennent compte des principes d'équité
Principes de conception de sites Web
Savoir faire relire vos bulletins et recevoir des conseils
Prendre d'excellentes photos avec votre téléphone intelligent, et plus encore
Comment dresser une liste d'adresses électroniques et en maximiser l'efficacité
Comment éditer vos vidéos pour en optimiser l'impact
Utiliser WordPress pour construire d'excellents sites Web
Retoucher vos photos

Journée spéciale à l'intention des professionnels en communication membres de l'ACPS, le jeudi 1 er mai, de 9 h à 16 h

Évincer Harper :
Comment les professionnels en communication syndicale peuvent-ils contribuer à un échec de la droite?

L'ACPS offre une séance d'une journée au cours de laquelle nous apprendrons à exploiter notre potentiel en matière de communication afin de contribuer à renverser l'attaque de la droite contre les travailleurs canadiens et évincer le gouvernement Harper en 2015.

Cette séance mettra l'accent sur la façon d'établir des liens entre les communications et les stratégies d'organisation, y compris pendant les élections, et sur les communications entre les membres.

The co-sponsors are,, and QPIRG-McGill.

McGill University Montreal , QC
45° 30' 31.212" N, 73° 33' 14.3748" W
Quebec CA

Thank you for reading this story…

More people are reading than ever and unlike many news organizations, we have never put up a paywall – at rabble we’ve always believed in making our reporting and analysis free to all, while striving to make it sustainable as well. Media isn’t free to produce. rabble’s total budget is likely less than what big corporate media spend on photocopying (we kid you not!) and we do not have any major foundation, sponsor or angel investor. Our main supporters are people and organizations -- like you. This is why we need your help. You are what keep us sustainable. has staked its existence on you. We live or die on community support -- your support! We get hundreds of thousands of visitors and we believe in them. We believe in you. We believe people will put in what they can for the greater good. We call that sustainable.

So what is the easy answer for us? Depend on a community of visitors who care passionately about media that amplifies the voices of people struggling for change and justice. It really is that simple. When the people who visit rabble care enough to contribute a bit then it works for everyone.

And so we’re asking you if you could make a donation, right now, to help us carry forward on our mission. Make a donation today.


We welcome your comments! embraces a pro-human rights, pro-feminist, anti-racist, queer-positive, anti-imperialist and pro-labour stance, and encourages discussions which develop progressive thought. Our full comment policy can be found here. Learn more about Disqus on and your privacy here. Please keep in mind:


  • Tell the truth and avoid rumours.
  • Add context and background.
  • Report typos and logical fallacies.
  • Be respectful.
  • Respect copyright - link to articles.
  • Stay focused. Bring in-depth commentary to our discussion forum, babble.


  • Use oppressive/offensive language.
  • Libel or defame.
  • Bully or troll.
  • Post spam.
  • Engage trolls. Flag suspect activity instead.