Toronto subway riders come face to face with farmed animals

As part of the  2011 “Be Veg” Toronto subway ad campaign, 1,000 “Why love one but eat the other?” ads running on Toronto subways have been asking Canadians to “be veg” and riders are responding.

This provocative ad series launched by a grassroots group draws attention to the similarities between the animals we call “family” and the animals we call “dinner” and highlights the shocking cruelty faced by animals raised for food in Canada.