Public demonstrations can be a peaceful and meaningful way for activists to unite and raise awareness about a particular concern or issue. A well-organized rally or march communicates a movement’s message clearly and accurately to the intended recipients and the broader public.
Tools for Change hosts this excellent guide by Syed Hussan to help activists organize an effective march or rally. The guide includes organizational tips, strategies to enhance the rally itself, as well as videos demonstrating best practices.
For more assistance planning your demonstration, check out this resource by the Community Tool Box from the Working Group for Community Health and Development at the University of Kansas. This resource has valuable advice on how to best match the timing, location and strategy of a demonstration to your movement’s objectives.