How to Organize a Rally or March

Public demonstrations can be a peaceful and meaningful way for activists to unite and raise awareness about a particular concern or issue.  A well-organized rally or march communicates a movement’s message clearly and accurately to the intended recipients and the broader public.

Tools for Change hosts this excellent guide by Syed Hussan to help activists organize an effective march or rally. The guide includes organizational tips, strategies to enhance the rally itself, as well as videos demonstrating best practices.

In Defense of Animals USA has created a list of site and pre-rally logistics that organizers can reference to ensure they are well prepared on the day of the demonstration.

For more assistance planning your demonstration, check out this resource by the Community Tool Box from the Working Group for Community Health and Development at the University of Kansas. This resource has valuable advice on how to best match the timing, location and strategy of a demonstration to your movement’s objectives.



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