Open source brands offer an alternative to corporate branding. The terminology comes from open source software, and both are informed by a similar ethos. Users can use, adapt and manipulate the existing brand for free. Some open-source brands are not copyrighted at all, while in some instances the copyright holder offers permission for the public to interact with the brand. For open-source brands, eschewing corporate branding is often just one of the ways they are rejecting existing industry practices.
One example of an open-source brand in practice is the OPEN Copenhagen brand. Citizens and organizations are encouraged to alter and make use of the city’s logo for their own purposes.
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