In February we started working on our Hello Cool World vision. One strong area we felt we wanted to work on was to really make our online store a successful way to raise money and a new model for funding the campaigning efforts of our friends. As our ‘regulars’ will know – with the makers of The Corporation film,we are working on building a movement to change the corporate form, funded by our online store. With The Corporation, however, we are still only re-sellers of the DVDS, which we have to buy from our distributors, which doesn’t leave much for the campaign.
Right now, we have a unique opportunity now to expand this work. We are working with the filmmakers of the award winning 65_RedRoses, a moving documentary about Eva Markvoort’s struggle with Cystic Fibrosis. Without fully realizing it, Eva started a global campaign for organ donation in the spring of 2007, while she was waiting on a transplant list for new lungs.
We see the need for a new way for social cause filmmakers to distribute their films. Like 65_RedRoses. So we are also building a ‘fair trade’ DVD distribution network that can share profits for the causes and the creators of the films we support. 65_RedRoses is the beginning!
Nimisha Mukerji and Philip Lyall, directors of 65_RedRoses write in their mission statement:
“Eva was an incredibly artistic and creative person, and she agreed to open up her life and that of her family’s for the documentary because she knew the medium of film was a powerful way to communicate her message of hope. She fearlessly shared the most intimate and personal moments of her life with us on camera because she believed that after seeing 65_RedRoses and witnessing the miracle of transplant, people would finally understand the importance of registering to become an organ donor.”
Sadly less than a year after the launch of the film, Eva lost her fight with Cystic Fibrosis while waiting for a second double lung transplant.
“This is the end of my life but it is not the end of my love … it is not the end of the story.” -Eva Markvoort, Feb. 11, 2010
And this is the beginning of our combined efforts to keep Eva’s vision for organ donation alive, and to build a model to support filmmakers with a mission to get the word out. Our hope is that by assisting with DVD sales, and not asking filmmakers to sign over ANY rights, will build a new model and sustain their effort by having the freedom to direct profits exactly where they can be used best, something they lose control over in a traditional distributor deal.
Pre-sale of the 65_RedRoses DVD for only $19.99! Special price available until June 21.
By purchasing 65_RedRoses DVD, you are not just supporting our worldwide initiative to raise awareness about organ donation but you are also helping us keep a part of Eva’s indomitable spirit alive, as well as helping to promote research for a cure to the terrible disease Cystic Fibrosis.
This movement for organ donation created by Eva can only live on with your support. Please help Eva’s story inspire others to give the greatest gift of love; the gift of life.
REGISTER AS AN ORGAN DONOR TODAY: Canada – USA
Read the filmmakers mission statement on their blog. Watch the trailer at: www.65redroses.com
And as for Hello Cool World & The Corporation — updates to our store are coming soon. There will improvements that we hope will connect it more to the causes we support, and to make it work more seamlessly for our customers.
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Nick Seebruch, editor
