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Start the new era

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The Gen Why Media Project is a community-building initiative situated within a generational context. We use participatory media, public events, workshops and public art in order to adjust, annotate and re-imagine civic engagement in post-industrial urban landscapes.

Over the past year, the Gen Why Media Project has evolved from two women talking about social change at film school to a multidisciplinary, multi-faceted project and production house, exploring how the current generation of young people is transforming the status quo as they come of age.

The New Era blog on rabble.ca is our way of demonstrating how young change agents are successfully using new tools and new approaches to re-imagine politics, commerce, culture, faith, collaboration, democracy and community. We explore how our generation's collective beliefs, shared responsibility and irresistible desire to change the world will be what saves the planet and brings humanity together. We will write about young people, projects, companies, organizations, movements and ideas that are successfully using new tools and new approaches to living.


- Because right now more than half of the world’s population is under 35.

- We are the most connected, most informed and most diverse generation in history.

- We are old enough to vote and young enough to be idealistic.

- We are old enough to hold jobs and young enough to be in school.

- We are old enough to have children and young enough to be globetrotting.

- Many of us come from countries that 20 years ago weren’t considered sources of immigration.

- We are the spawn of globalization, rapid technological change, connectivity and environmental crisis.

- We have more questions than there are answers.

- We have the collective power to create whatever we want and the social web is our village square.

If you have ideas for the New Era Blog or have interest in being involved directly with the project, we would love to hear from you. We are always looking for people to help us nurture Gen Why -- whether through volunteering, spreading the word via social networks, or giving us feedback. You know best how to use your skills, knowledge and talent.

Whether you want to be involved or just follow along, the New Era Blog is a place for imagination, creativity, thoughtfulness, culture and fun.

Thank you for reading this story…

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rabble.ca has staked its existence on you. We live or die on community support -- your support! We get hundreds of thousands of visitors and we believe in them. We believe in you. We believe people will put in what they can for the greater good. We call that sustainable.

So what is the easy answer for us? Depend on a community of visitors who care passionately about media that amplifies the voices of people struggling for change and justice. It really is that simple. When the people who visit rabble care enough to contribute a bit then it works for everyone.

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