rabble blogs are the personal pages of some of Canada's most insightful progressive activists and commentators. All opinions belong to the writer; however, writers are expected to adhere to our guidelines. We welcome new bloggers -- contact us for details.

Amazon's drones will deliver the future of online shopping

Please chip in to support more articles like this. Support rabble.ca today for as little as $1 per month!

Image: wikimedia commons

Amazon founder Jeff Bezos delights in being "disruptive," TV newsmagazine 60 Minutes said Sunday. Bezos' online bookstore "disrupted" bookselling; his Kindle e-book reader "disrupted" publishing. "Disrupt" is an interesting word. Others have said that Amazon has profited mightily by destroying other companies and even whole industries.

"The death toll tells the tale. Two decades ago, there were about 4000 independent bookstores in the United States; only about 1900 remain. And now, even the victors are imperiled," wrote Steve Wasserman in The Nation. He declared the Bookstore Wars over and a new, more serious war underway: "Independents are battered, Borders is dead, Barnes & Noble weakened but still standing and Amazon triumphant. Yet still there is no peace; a new war rages for the future of publishing."

Amazon's drive to sell Kindle e-book readers has cost regular publishers dearly. Amazon forced them (if they wanted Amazon to sell their hardcopy books) to make digital works available for no more than $9.99, thus driving down profits available to other partners involved with the work, such as the author. Since the Kindle reader was the product -- the device, not the works themselves -- Amazon gained commercial advantage by driving down the value of the works.

The latest "disruption," says Bezos, is that within five years, Amazon mini-drones may be able to deliver anything a customer could desire, including groceries, with 30-minute delivery in urban areas. This would disrupt the retail engine that drives 70 per cent of the North American economy -- and incidentally, apparently, crash retail workers' wages and working conditions to warehouse workers' levels.

The 60 Minutes segment on Bezos and Amazon came from a laudatory business angle. "Amazon has changed the way we read, shop and compute," said segment host Charlie Rose. "It has 225 million customers around the world. Its goal is to sell everything to everyone."

While British reporter Carol Cadwalladr agrees that Amazon is indeed the future of shopping, her recent article in The Observer, concludes that "being an Amazon 'associate' in an Amazon 'fulfilment centre' -- take that for doublespeak, Mr. Orwell! – is the future of work; and Amazon's payment of minimal tax in any jurisdiction is the future of global business."

To show how efficient and computerized Amazon is, Charlie Rose displayed warehouses with items stacked by size, not category. 60 Minutes cameras followed Amazon staff -- so-called "Pick Ambassadors" -- pushing carts down the aisles of million-square-mile warehouses, to find specific items by using computers and handheld scanners.

Cadwalladr went undercover for a Pick Ambassador job in an Amazon UK order fulfillment centre. "On my second day, the manager tells us that we alone have picked and packed 155,000 items in the past 24 hours. Tomorrow, December 2 -- the busiest online shopping day of the year -- that figure will be closer to 450,000. And this is just one of eight warehouses across the country."   

"Amazon warehouse jobs push workers to physical limit," said the headline on a story by Hal Bernton and Susan Kelleher in The Seattle Times a couple years ago. Reporting from Campbellville, KY, they looked at the "massive blue collar work force" -- some 15,000 workers in U.S. order fulfillment warehouses -- roaming Amazon's warehouses 24 hours a day to get the orders out.

On the plus side, Amazon offers employees profit sharing after two years on the job, health insurance, and contributes to individual workers' registered pension plans. On the other hand, the reporters found that Pick Ambassadors work hard, long hours, often 50 hours a week. Bernton and Kelleher report that, "On an average day, 51-year-old Connie Milby covered more than 10 miles in her tennis shoes, walking and climbing up and down three flights of stairs to retrieve tools, toys and a vast array of other merchandise for Amazon.com shoppers." This kind of constant walking on concrete floors has been linked to microfractures of foot bones, says the story.

Connie Milby may be able to hang up her tennis shoes before long, though. Amazon plans to install robots to handle the picking and packing. And by 2017, said Bezos, Amazon expects to have a fleet of miniature drones that could fulfill orders in 30-minutes, within certain urban areas.

Amazon's final "disruptive" triumph may spell an economic turning point for North America, at least, when management seriously considers totally eliminating the need for actual human workers.

With the manufacturing sector hollowed out, service industries outsourced to distant call centres, phones and tablets gobbling up what was once the personal computer market -- with the Internet destroying occupation after occupation – pretty soon there will be nothing for most of the population to do except play video games online and await our monthly Guaranteed Annual Income cheques -- delivered by drones.

Image: wikimedia commons

Thank you for reading this story…

More people are reading rabble.ca than ever and unlike many news organizations, we have never put up a paywall – at rabble we’ve always believed in making our reporting and analysis free to all, while striving to make it sustainable as well. Media isn’t free to produce. rabble’s total budget is likely less than what big corporate media spend on photocopying (we kid you not!) and we do not have any major foundation, sponsor or angel investor. Our main supporters are people and organizations -- like you. This is why we need your help. You are what keep us sustainable.

rabble.ca has staked its existence on you. We live or die on community support -- your support! We get hundreds of thousands of visitors and we believe in them. We believe in you. We believe people will put in what they can for the greater good. We call that sustainable.

So what is the easy answer for us? Depend on a community of visitors who care passionately about media that amplifies the voices of people struggling for change and justice. It really is that simple. When the people who visit rabble care enough to contribute a bit then it works for everyone.

And so we’re asking you if you could make a donation, right now, to help us carry forward on our mission. Make a donation today.


We welcome your comments! rabble.ca embraces a pro-human rights, pro-feminist, anti-racist, queer-positive, anti-imperialist and pro-labour stance, and encourages discussions which develop progressive thought. Our full comment policy can be found here. Learn more about Disqus on rabble.ca and your privacy here. Please keep in mind:


  • Tell the truth and avoid rumours.
  • Add context and background.
  • Report typos and logical fallacies.
  • Be respectful.
  • Respect copyright - link to articles.
  • Stay focused. Bring in-depth commentary to our discussion forum, babble.


  • Use oppressive/offensive language.
  • Libel or defame.
  • Bully or troll.
  • Post spam.
  • Engage trolls. Flag suspect activity instead.