The media landscape isnât at all the same today as it was 15 years ago when rabble.ca first started publishing on the Internet.
In 2001, we looked at web pages. They were mostly text and image which didnât move. And there wasnât much to hear either except your hands clicking on the keyboard. YouTube wasnât invented until 2005 (the same year rabble established the podcast network). And the terms âappsâ and âsocial mediaâ wouldnât come into common usage for at least five years after ⊠Snapchat, Twitter ⊠whatâs that?
Now, in 2016, everyone who works in media is working in an extremely challenging, ever-shifting environment.
On the June 17 weekend, rabble staff gathered in Toronto for a weekend planning retreat to start to chart our NEXT 15 years.Â
The weekend began with a provocative discussion by our director of emerging media, Wayne MacPhail on âSoapboxes, Sellouts and Upstarts: The Canadian Media Landscape â and where rabble fits in,â with an introduction by rabble co-founder Judy Rebick.
This monthâs rabble radio is an excerpted version of that discussion. Â