At a time where divisive attitudes towards immigration and refugees are growing in Canada, cosmetic company Lush Cosmetics is partnering with the Canadian Council for Refugees (CCR) to raise awareness on the issue with a new bath bomb.
The limited-edition Resilient Bath Bomb not only represents a commitment to just, fair, and welcoming immigration policies, it also raises funds to help support CCR in their advocacy work and in promoting welcoming messaging for refugees.
The campaign comes at a time when public views in Canada on refugees and immigration as a whole are at historic lows.
A report by the Broadbent Institute released in April of 2025 found that only 45 per cent of Canadians surveyed had a positive view of immigration, while only 35 per cent felt that Canadians should accept as many refugees as possible amid current global crises.
“What we’re seeing in the last 18 to 24 months is an increasing narrative that is toxic, that is anti-immigrant and refugee and that is kind of counter-intuitive to the country that we all understand,” said Gauri Sreenivasan, CCR’s Executive Director.
The CCR is a national voice for about 200 member organizations across the country who work on the frontlines with refugees, migrants, and newcomers.
For Lush, campaigns like this one are a part of its culture and mission.
“Sometimes we say that we’re a campaigning company kind of fronted as a soap company,” said Carleen Pickard, Advocacy & Activism Manager with Lush. “We’re a campaigning company at heart.”
“We’ve campaigned on a whole wide number of issues around human rights, animal protection, and environmental justice over the years. The campaigns sort of show up in our stores as completely turning over what the store looks like,” Pickard added.
The Resilient Bath Bomb itself is a fragrant mix of grapefruit, orange, and vanilla absolute. Mixed into the bath bomb is a bit of salt for grittiness, and the colour is a beautiful blue-green swirl.
This limited edition bath bomb was launched earlier in July and 75 per cent of the purchase price, minus taxes, will go to organizations that ensure everyone has a place to belong.
Sreenivasan explained that this campaign and the work of CCR were crucial at this inflection point in world history.
“We are seeing patterns in the world. The rise of authoritarianism, the rise of fascism, the closing of borders,” she said. “We have to define and decide who we want to be. And it’s a very important moment for us to mobilize and be clear both with our neighbours but also with our decision makers that we believe Canada needs to stay open and welcoming.”
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