This year has seen many movements break into mainstream consciousness, take on new digital forums and grow in an ever more volatile political landscape. Now more than ever, using media and social networks is vital to activist organizing. Grassroots struggles have defined 2013. Here are the top tools activists have used to bring their message to the masses.
With steadily increasing popularity as an organizing tool since the success of the Arab Spring and Occupy, Twitter has shaped how movements inspire action. This year, activists used Twitter beyond a call to action, creating hashtags that spoke to specific problems in activist communities themselves. #solidarityisforwhitewomen was started by writer Mikki Kendall in response to the persistent exclusion of voices of colour in feminist organizing, epitomized by Hugo Schwyzer’s racist meltdown. The hashtag quickly caught on, becoming an ongoing space to critically discuss how feminists of colour are erased, minimized or otherwise ignored in the mainstream movement. Most recently, the hashtag inspired #notyourasiansidekick. This guide to Twitter will help you get the basics down.
Protecting your privacy
Activists have always been rightfully leery of online tracing systems and the potential of police to track and criminalize organizing for justice. However, after the leaks released by Edward Snowden, it’s now an understood reality that governments are spying on their own citizens. Protecting whistleblowers like Snowden and Chelsea Manning is of the utmost importance. Folks continue to fight for their freedom and status as heroes rather than supposed enemies of the state. But the resistance starts at home. This tool to encryption will help you start to make your information a little safer even if the NSA is watching.
Exploiting the mainstream media
Grassroots stories have garnered mass media attention thanks to the skill of activists. From minimum wage workers sharing their stories and access to condescending insider company blogs to trainers at Marineland risking death threats to speak out against animal cruelty, activists have been using the mainstream media to spread their message for change. This guide to exploiting the mainstream media and guides from the Centre for Story Based Strategy will help you tell your story in a way that mainstream media can’t resist. Indie media has also kept activist stories in the spotlight — support rabble.ca by submitting your own piece!
Direct action
As the recent anniversary of Idle No More has shown us, direct action can keep a movement energized and strong. Whether it’s workers striking, marching for lower tuition fees, or anti-homophobia protests at Russian embassies, direct actions are an important tool for organizers. Plan your perfect direct action with this guide courtesy of the Ruckus Society.
Boycotts
When it was announced that Russia would host the Olympics this year, many activists decided to take a stance against the country’s blatant homophobia (and other issues as well) and boycott the winter Olympics. This boycott, started by queer activists, is now catching on. Politicians feeling the pressure are joining alongside. Boycotts are a fantastic tool to attract attention to unjust practices. This guide to boycotting is a perfect place to start.
What tools did you use this year? What do you think will be the biggest tools of 2014? Let us know in the comments!
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