The Google+ Project is Google’s latest social media initiative.
Google+ aims to mitigate the differences that currently exist between online versus real-world communication. In order to create more fluidity between online and offline communication, Google+ allows users to participate in online “Hangouts” and “Huddles” with friends, and organize their contacts into “Circles”.
Essentially, Google+ strives to make online social networking as similar to real-life socialization as possible.
https://plus.google.com/
http://www.google.com/+/learnmore/
http://www.businessinsider.com/what-is-google-plus-2011-6?op=1
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