This Campaign Planning Handbook from the Toronto and York Region Labour Council has some great tips for activists looking to conduct a successful campaign.
The handbook emphasizes the role of power – how activists must harness and utilize their power appropriately and confidently in order to change the rules of society.
The guide is divided into relatable steps for every planning process: getting ready, planning, and implementing. Here’s some of what you can expect from the handbook:
-Setting campaign goals
-Executing meaningful evaluations
-Planning initiatives
-Identifying allies and opponents
-Communication tips
-Timelines
-Tips to use during the implementation process
-Planning for the future at each stage of the campaign
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