Wayne MacPhail has been a print and online journalist for 25 years. He was the managing editor of Hamilton Magazine and was a reporter and editor at The Hamilton Spectator until he founded Southam InfoLab, a national future information products facility for Southam Inc. in 1991. He went on to develop online content for most major players in Canada including Sympatico-Lycos, where he was the director of content. He is also a book author (Spin Doctors) and is a published and performed playwright (Abandon Hope Mabel Dorothy). He has taught online writing at several Ontario colleges and universities and is the co-owner of w8nc inc, a marketing and communications firm aimed at non- profit and educational organizations.